Registration of Trademark company name vs. individual nameMar 2019 |
| 1. When filing a trademark application in personal name |
| In this case, since the trademark right is owned by the individual, the procedures such as the transfer of the trademark right and the permission of the license are relatively easy. |
| In addition, the advantage is that it is not particularly affected by the disappearance of a corporation or the change of representatives. |
| 2. When filing a traemark application in the name of a corporation |
| Trademark rights are owned by the corporation itself. In this case, the trademark right is taken as the assets of the company on the financial re-representation, and procedures such as transferring and granting the license are relatively complicated. |
| 3. When filing a trademark application for a corporation related to franchise |
| The KIPO has the following guidelines to prevent merchants from suffering damage. The following trademark applications may be rejected or registered during the review process: |
| 1) A franchise trademark used by the affiliate headquarters to which a special person such as a representative, etc., |
| - It is rejected because the related person (such as the representative) has applied for the purpose of monopolizing the trademark. |
| - If you are filing in the name of a corporation, you can register. |
| 2) In the case that the franchisor was converted into a corporation after the trademark was obtained as a private business operator, a franchise trademark applied by a related person, such as a representative, after the conversion of the corporation. |
| - It is refused because the person concerned is a monopoly of the trademark. |
| - If the applicant is changed to a legal entity, it may be registered, and in this case, the preceding trademark which has become a personal name must also be transferred before registration. |
| 3) A trademark that is applied by a representative of the franchisor by designating service as a 'franchise' while applying for a new trademark that is not related to a franchise trademark in operation. |
| - If a related person submits a plan to operate the business separately from the current member headquarters, it may be registered. |
| - Otherwise, it must be changed to a corporation before it can be registered. |
 COPYRIGHT BKIP 2019
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